This Is Not a Sales Call. This Is a Partnership Call.
To qualify serious leads, set correct price expectations, and move the right prospects confidently toward closure.
Before dialing, collect the following essential information to ensure a productive conversation
Customer name + surname
Area / city
Construction stage (before flooring?)
Other relevant Details
Referral source
Don't Call Blindly - Always be prepared before making contact!
Step 2: OPENING Call
Master the art of opening a call with confidence and authority
Confirm identity: (Confirmation Bias 1)
- "Hello, Rahul JI baat kar rahe hain?"
DON'T Use "Sir"… Use only if very important
Confirm construction: (Confirmation Bias 2)
- "Aapka ghar under construction hi chal raha hai XYZ area me?"
Use their specific area/city name from preparation
Reference + authority
- "Kavita Ji ne aapka Reference diya tha. Me Ankita Baat kar rahi hun.. DeemakRoko.com ke Jaipur Region ke construction projects me hi handle kar rahi hun."
Reference = Instant Trust
Authority = Specialized Expertise
Step 3: PROBLEM SENSITIZATION
Help customers recognize and own the termite problem before offering solutions
Goal - Make customer own the problem
Generate Curiosity with Technical Terms
- Ask: "Sir aapne Termite Reticulation System install kara liya tha kya?" — High English words generate curiosity and position you as an expert.
Share Local Reality
- Share Jaipur me Termite problem ki reality.
Chemical Expiry Reality
- Soil Treatment karate the log. Mante hain ki shuruaat me accha protection deta hai lekin badiya se badiya se badiya chemical 3-4 saal me expire ho jaata hai and thats why as home ages, termite pest issues become common.
Waterproofing Connection
- Waterproofing badiya se badiya kara lo but still everything has a life and as home ages , almost every home faces water issues and termites just follow.
Step 4: Agitation of Problem
Connecting to the deeper negative impacts of the problem
Key Ideas You Can Use
Cost Comparison
What is the total cost that is at stake
( 4- 5 lakhs to crores).
Structural Safety Issues
Compromise or House declared Unlivable
Time Taking and Costly Repair
Repairs are time-consuming and extremely costly
Step 5: Introduction of the System
"Sir ye longterm anti-termite recharging system hota hai jisse longterm termite protection milta hai."
Direct Appealing Benefits:
No Drill
No Chemical Smell
No Long Treatment
No Shifting
Low Recharge Cost
Just 1 Time Installation
Step 6: Qualification with Process Sharing
"Rahul ji iska me process bata deti hun."
This reinforces his attention
Ask: "Aap pehle bataiya ki aapka abhi Exact stage kya hai?"
Qualify and check attention/interest
"Next right stage (Flooring etc) me kitna time hoga abhi?"
Timeline qualification
Explain Process (Major Points):
- “Sir isme saara khel Right loop aur Right Material Combination ka hota hai.”
- “Isiliye hum warranty me cover karte hain isse.” (Reduces risk)
- “Main aapko videos & materials bhej deti hoon to aapko aur clarity ho jayegi.”
Step 7: NON-NEGOTIABLE Major Interest Qualification
Before giving a quote, ask for:
Photos/Videos
Site documentation
Blueprint of Site
Construction plans
Approx Built-up Area
(Quick check of his Attention/interest)
Give a range rather than fixed quote
- Basis on that give him a range of Quaote rather than giving fix. ( Now Check his reaction on the range).
- Share with lead that i can give an idea of quotation after getting photos / VIDEOs and Blueprint of site.
Step 8: POST-CALL ACTIONS (IMMEDIATE)
Write call notes:
- Stage
- Objection
- Decision blockers
- Custom hook for follow-up
- Basically figure out how the lead can be closed.
Send:
- Awareness videos
- Reference material
- Photo/video request
Activate retargeting (if applicable)
Step 9: Quotation Management
Process Explanation
Share that the Ops Central Team analyses your photos / VIDEOs and Blueprint of site and basis on Quotation technical team prepare karti hai, aur main usko customer perspective se review karti hoon.
Pricing Strategy
As per your photos / VIDEOs and Blueprint of site that i have seen you can expect a Quotation of X amount ( Quote High). But i will try to get better deal of about X-Y amount though cant commit till the ops team confirms. ( Here we are making the lead emotionally ready with the Quotation).
Check & Map Expectations
Check his reaction or objection as you give an estimated Quote and map his expectation. Basis on that give him a mutually winning rate.
Step 10: Handling Objections or Negotiations
Objections or Negotiations
- Local Vendor Rate
- High Rate.
- Architect saying No
- I wont get the solution implemented
Step11: Closing Discount (Only if Applicable)
Get Booking Amount
Secure commitment with advance payment
Step 12: Follow-up Stage
Every follow-up must reference:
- His stage
- His earlier concern
- Flooring timeline
Complete Objections List
Architect / contractor mana kar rahe hain: Recommend nahi kiya Piping method Success nahi hota ya not Necessary.
Already Soil treatment kra liya
Sirf Ground Floor per hi karane ka soch raha hun.
Aapka pipe System kaam nahi kiya to ?
Chemical and material costing vs company work - Self Execution risk - Backed by fear story of failed execution during refilling.
Local vendor sasta de raha hai
Bahut mehenga hai. Itna jyada rate kaise ho sakta hai
Dosage Pdf
Abhi budget nahi hai
Baad mein dekh lenge jab deemak lagegi.
Hamare yahan termite ka issue nahi hota.
Me ek baar Ghar per baat karke bataunga
Architect Contractor se puch ke batata hun
Next month baat karna aap.
Har company apni khud ki tareef karti hai
Faltu ka kharcha lag raha hai
Mitti badal di hai, termites nahi aayenge
Abhi time nahi hai, baad me call karna
Lead phone ya call ka jawab nahi de rahi