This Is Not a Sales Call. This Is a Partnership Call.

To qualify serious leads, set correct price expectations, and move the right prospects confidently toward closure.

Step 1: PRE-CALL PREPARATION

Objective: Avoid blind calls. Enter the call with authority and relevance.

Customer name + surname

Area / city

Type of work: Residential / Builder / Villas / Resorts

Waterproofing stage they usually work on

Mutual reference (chemist, contractor, architect, client, Ultratech contact, etc.)

No blind calls – reference is compulsory

Step 2: OPENING Call

Master the art of opening a call with confidence and authority

Confirm identity: (Confirmation Bias 1)

DON'T Use "Sir"… Use only if very important

Confirm construction: (Confirmation Bias 2)

Use their specific area/city name from preparation

Reference + authority

You may add credibility: Known architects Brands like Ultratech Ongoing big projects (resorts, villas, townships)

Reduce resistance + establish trust in first 30 seconds

Step 3: GAP SENSITIZATION

Mentally connect the vendor with the gap.

Create relatability using:

Same construction stages
Same protection mindset of customers
Similar project types

Key Gap Statement: If Termite Protection is skipped at foundation stage, it cannot be done again properly later

Step 4: VENDOR INTEREST CHECK

Pause and listen. (If needed, ask 1–2 questions only)

“Aap Rajasthan ke kaunse areas cover karte ho?”

“Aap kaunse waterproofing stages pe kaam karte ho?”

“WP business mein aapko kitna time ho gaya?”

Step 5: SHARE THE ASK + REWARD (Collaboration Model)

Explain clearly (slow + confident):

Ye lead collaboration model hai
Aapko ek dedicated Relationship Manager (RM) milega
Aap leads share karoge → hum termite piping pitch karenge
Hamari strong sales team leads convert karegi
Har converted lead ka status aapko WhatsApp pe milega
Payment status bhi WhatsApp pe update hota rahega

Reward

Jaise hi payment hamare paas aati hai

Aapko total payment ka direct 8% referral bonus mil jayega

Interest Check (VERY IMPORTANT PAUSE)

Step 6: POSITION US AS A LARGE, SYSTEM-DRIVEN COMPANY

Key Positioning Points:

Rajasthan mein multiple teams

Daily 5–6 sites handle karne ki capacity

Ticket size ₹10,000 se start hota hai

Area & service type ke hisaab se badhta hai

Zero-effort Pitch:

Sales, explanation, coordination → hamari team

Har lead ka status → WhatsApp pe visible

Step 7: REINFORCE (ONLY IF NEEDED)

Extra benefits for long-term partners:

Reverse waterproofing leads (no commitment)
Shared staff resolution support
Shared contractor & architect network

STEP 8: GET APPROVAL & FORMALISE

Closing Question:

Questions/objections at this stage = positive buying signal

Common Objections to Expect:

Mera naam mat lena
Agar paise nahi mile to?
System jhanjhat wala lagta hai
Log termite piping nahi karate
Ye mere scope ka nahi hai
Main busy hoon
Mera naam kharab ho gaya to?
Owner mujhe complaint nahi karega na?

STEP 9: REINFORCE BENEFITS + OPPORTUNITY COST

Soft Scarcity Positioning:

Rajasthan mein sirf limited WP partners ke saath model run ho raha hai

Let him feel (don’t say directly):

Agar wo join nahi karega, same deal competitors ko milegi
Competitors ka business expand hoga

“Agar fayda ho to continue rakho, warna discontinue kar dena. Aapke liye zero-risk model hai.”